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Research papers

Educating for sustainability

This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and sustained cultural change towards living more...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Brian Sharpley, Eric Bottomley, Scott MacLean, Steve Malcolm, Pat Armstrong
May 11, 2004
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Citation

Sharpley, Bottomley, MacLean, Malcolm and Armstrong (2004a, May 11). Educating for sustainability. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/educating-for-sustainability


Research papers

National identity

Through a case study approach, the paper shows how analysis of publicly available quantitative data can be combined with original qualitative research to yield insight into marketing issues. Using Australia as a case study, the aim of the paper is to...

Catalogue: Ethnic Marketing 2000
Authors: Scott MacLean, Monica Klimek
July 1, 2000
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Citation

MacLean and Klimek (2000a, July 01). National identity. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/national-identity